Follow-up Automation
The fortune is in the follow-up. Let automation do it for you.
Stay connected with leads using automated follow-ups across multiple channels.
Start Your SystemWhat's included
Everything you get
Multi-channel sequences
Coordinated follow-ups across email, WhatsApp, and SMS so you're present wherever your lead is.
Behaviour-triggered messaging
Messages triggered by specific actions — opened email, visited pricing page, didn't book — not just time.
Personalisation at scale
Every message uses dynamic tokens so it reads like it was written specifically for that lead.
Opt-out management
Unsubscribe links and suppression lists handled automatically to stay compliant.
How it works
The process
Map your follow-up gaps
We identify where leads are currently going cold in your pipeline.
Write the sequences
High-converting follow-up copy written for each stage of your funnel.
Set up triggers
Sequences triggered by CRM stage changes, form submissions, and behavioural signals.
Integrate and test
Full end-to-end test with real contacts to confirm deliverability and timing.
A/B optimisation
We run A/B tests on subject lines and messages and update based on data monthly.
Right for you?
Who this is built for
Businesses where most sales happen after the first contact
Teams that run out of time to follow up manually
Companies with old CRM leads going cold
Agencies managing follow-up for multiple clients
Questions
Frequently asked
How many follow-ups should I send?
It depends on your sales cycle. We typically build 5–12 touch sequences but calibrate based on your data.
Won't people be annoyed by too many messages?
Not if the messages are relevant and well-spaced. We balance persistence with value so you stay helpful, not spammy.
Can I pause sequences for leads currently in conversations?
Yes. Active conversations automatically pause automation so your team's replies don't get interrupted by bot messages.
What platforms do you use?
ActiveCampaign, HubSpot, GoHighLevel, Klaviyo, Make/n8n, and more depending on your stack.
Explore more
Related services
WhatsApp Automation
Automate conversations, replies, and follow-ups on WhatsApp so every lead is handled instantly.
Appointment Automation
Let customers book instantly with automated scheduling, reminders, and confirmations.
Payment Reminders
Automate payment follow-ups and reminders to improve collections without manual effort.
Ready to set up Follow-up Automation?
Tell us about your business and we'll show you exactly how this works for your situation.